The Rowdy Energy Campaign was a fresh challenge for us. In the beginning of 2021, we teamed up with Six Plus One Agency to disrupt the energy drink category and help the Rowdy brand grow, as it was seeking national distribution.
Rowdy Energy, founded by Nascar champion Kyle Busch (Rowdy), needed us to build a library of images to fuel their social media campaigns. The existing followers were mainly Nascar fans in the heartland of the country, and the brand needed to shift its visual content to appeal to a wider and more diverse national audience.
We shot twice a month throughout the year and produced a massive arsenal of visual content. By the end of the year, Rowdy Energy Drinks were on the shelves of every 7-Eleven in all 48 states, major airports, Walmart, Publix, Speedway, other major retailers. Scroll down for the highlights of this project.